An interesting and disruptive marketing campaign was launched on Wednesday 17 July 2019. When Huddersfield Town announced their brand new home shirt. The new design, generally in keeping with Huddersfield’s traditional colours. Had and interesting addition splashed across the chest. Paddy Power’s logo, the newly appointed kit sponsor, was definitely not subtle!
Clever advertising is all about taking advantage of something topical. A campaign can be taken viral if the topic is something people are interested in and what they’re talking about. Well timed and executed campaigns can secure fantastic free coverage. The kind that brands normally can’t attract despite budget size. Here are three admirable campaigns that seized the moment perfectly.